The Marshall Solutions AI model notices trends in data.
Once trends are identified, (ie. maybe you sell more red sweaters on Sundays because the Red Hat Club meets on Mondays), and highlighted, you may possibly tweak your strategy or tactics. (ie. buy more red sweaters for your brick n mortar location).
Or, what happens if your online orders need reminder emails/alerts every 15 days vs. every 30 days? Inventory and competition. Or, should you offer a recurring purchase plan?
Or, what if you discover contextual targeting gets better results when using a refined keyword list?
Do you even know if potential consumers know you have the merchandise (or services, or customer service, or environment) they want and expect?
Just a few of the benefits to you.